So, you find yourself in Budapest
We all love a bargain, and thats exactly what you get with Budapest: two cities for the price of one. In the late 1800s the old Turkish capital Buda merged with Pest, on the other side of the Danube river, forming one beautiful and mighty city steeped in a rich and unique history.
For much of the 20th century, Budapests creative and cultural soul was severely stifled by communist rule. Fashion, in particular, suffered as the people were forced to wear a bland, uniform-like line of clothing, the design of which had been rigidly dictated by an oppressive Stalinist regime.
So, imagine your government had dressed you every day of your life, then one day you wake up and someone tells you can wear whatever you want anything. So began the fashion revolution of Budapest.
Today, youll find the newly-found freedom of style and self-expression in every cobbled laneway, in every designer shop-front, in every busy footpath, and in every breath you take in Budapest. Its an important time in the citys history, as it teems with exciting, creative minds, culminating in a world-class cultural experience.
Budapest is truly the jewel of the Danube, and theres never been a better time to drop in, shop til it hurts, and wake up each morning in one of the worlds most vibrant cities.
After you've discovered all there is to do in Budapest, you then need to go shopping.
USE Unused is just one of the latest designer labels to come out of Budapest.
Behind the scenes
Read how USE unused came to be, in this Global Hot Shops exclusive interview.
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